In this article, we will learn about search engine optimization (SEO). In our current world, companies, owners of commercial activities, and websites seek to spread and expand on Google, and this is done through what is called search engine optimization, in order to be at the forefront in search results and find answers to all questions posed.
After establishing the site to be ready for search engine optimization, attention is paid to the linking details and metadata that will help improve rankings in search engines. In this article, it is listed
Full details on how to improve (SEO), whether for beginners or advanced in several point:
1- What is SEO?
What is SEO?
Search engine optimization is very important for websites in order to get a distinguished ranking on search engines through manual searches and this method is also used as a business marketing strategy.
Google seeks to provide a positive user experience for researchers by providing the best information available to it.
In order to do this, focus is placed on optimizing search engines and ensuring that search engines are able to recognize the content submitted to appear on the web when searching for it.
How does SEO work?
Bots are used by search engines to learn about the content that web pages contain and to identify the pages that revolve around them, so the robots scan the code and obtain written text, videos, images and more information.
After collecting sufficient information about the type of information available for each page and making sure that the content will benefit the researcher, Google adds these pages to their index so that the content is stored in the search engine that appears in the search results that may occur.
Search engines evaluate the best result of appearance by what researchers are searching for in addition to pre-existing information.
When a person searches for any topic, the algorithms match the user's search result next to the information in the researcher's index, which provides researchers with accurate results.
Web systems work to arrange the search results that It shows the researcher the appropriate content, and this is the reason why the website owner pays great attention to search engine optimization.
On-page and off-page SEO.
Because there is no specific way to know the main factor that affects the ranking of search engines, and this leads to the fact that when using any search engine optimization strategy, there must be a set of plans for on-page and off-page search engine optimization.
When implementing strategies on web pages, they appear in search engine optimization, and their appearance depends on the site map, design, written content, alternative text, metadata, and off-page search engine optimization indicates the steps that were used, and this includes a number of elements such as external links.
Search engine optimization is necessary to increase visits and traffic on the site, and therefore Google knows that this site is very important for Internet researchers and knowledge of the content included in the pages of this site and what it offers, and thus the site gets a higher ranking in the search results.
Relying on search engine optimization.
Evidence of authority and trust is the main factor for obtaining trust on the part of Google and the researchers and the exchange of opinion between experts in their fields. This is marked with the symbol (E.A.T), and this symbol indicates the presence of experience, authority and merit.
The simple way to gain authority is to discuss the item or service accurately that links the content and the service provided, such as when there is an online store that talks about cosmetics, and if the site contains a blog, then the content of the blog must be talking about everything related to cosmetics.